• Maximize your marketing ROI
• 1) Email marketing is 20 times more cost-effective than traditional media
•  2) For only a few pennies, email can drive traffic to your statement or Websites
• 3) It's six to 12 times less expensive to sell to an existing customer than to a new one
• Increasing Customer Loyalty and Profitability
• 1) Deeper relationships drive profitability
• 2) Email is an easy and inexpensive way of establishing early and long lasting relationships
• 3) Campaign Send newsletters. promotions, new services announcements or event invitations
• Driving more sales Conversions
  1) Gently lead a prospect through the sales process, provide important data and drive the prospect to your Website  

• 1) No physical limits for storage
• 2) Can be accessed via the Internet
• 3) 24/7 availability of access
• 4) Great saving of space (example ? library)
• 5) Preservation of old texts/ manuscripts
• 6) Easy retrieval of information using keywords
• 7) Integrated online resource sharing
• 8) It is cheaper to maintain digital library than book library
• 9) Linking and networking possibilities 
• 10) Any number of times digital files can be duplicated with exactness
• 11) Many can access a digital file at the same time 

• • Earn customer loyalty
  • You might have heard the famous statistic by Bain & Company that it costs 6 to 7 times more to acquire a new customer than to retain an existing one. We would add that loyal customers are likely to provide a highly effective, free marketing service to you: referrals. What fosters loyalty? A consistently communicated Brand promise backed up by Evidence of Performance.
• Become a market leader
• The iPhone has maintained its position as the leader of smartphones, not necessarily because it's the superior product (though loyal fans will passionately contend that it is!),but because of a well-planned, well-executed  Brand message that resonates with followers: “Challenge the status quo.” 

Stand above the competition

• In other words, make the differences between you and your competitors crystal clear. It's not about being the best at everything – you don’t need to make gimmicky, unrealistic claims (World's Best Cup of Coffee, anyone?). Instead, clarify the specific needs you excel at meeting. If you're a grocery store, do you carry an unparalleled seafood selection? If you're a healthcare facility, do you offer 24-hour Telenurse services to all patients?
• • Focus on delivering value
  • An interesting thing happens when you prioritize your Brand; suddenly, marketing is focused more on your unique value proposition, and less on trying to convince consumers that they need you. Your Brand must promise and deliver something of value, so Brand-oriented companies maintain that focus out of necessity – and customers appreciate it
  • • Build a stronger, more unified team
    • Not only should everything that comes out of your company be scrutinized under your Brand Lens, but what comes in as well. That means employees are hired for their fit with your Brand culture as much as for their credentials. Put simply, you hire people who believe what you believe. As a bonus, having a visibly strong Brand makes recruiting high-quality talent much easier.

• 1) Social media is an easy way to learn about your audience
• 2) Social media helps target audiences more effectively
• 3) Social media helps find new customers and expand your audience
• 4) Social media allows you to receive instant feedback from your customers’ perspective
• 5) Improve market intelligence and get ahead of your competitors with social media
• 6) Social media can help increase website traffic and search ranking
• 7) Share content easier and faster with social media
• 8) Social media helps generate leads for one third of
• the cost Social media lets you increase brand awareness and reach with little to no budget

• Providing services for designing, printing and publishing of posters, banners, hoardings, pamphlets, handbills, brochers, with slogans, pictures

• Top Objectives of a Customer Awareness Program
• 1) Understand which category of customers would be interested in the product or service you’re planning to sell.
•  2) Prepare an effective marketing and advertising plan to reach the target consumer segment
• 3) Help customers find out your products and services
• 4) Convey a clear message explaining the strengths and benefits of your products
• 5) Gain consumer's trust by helping them understand how the product will solve their respective problems.
• Steps to Building Customer Awareness
• 1) In the first stage, a company creates awareness  by pointing out the pain point of the customers. The company needs to talk more about the problem at this stage.The intention is to make consumers aware of the